![]() ![]() Rob Newlan, director of Instagram’s Creative Shop for EMEA, said this shows that there is a “high bar for creative expectations on the platform, particularly for brands”, citing the work of Coca-Cola, Cadbury and Air France as examples of brands using the platform effectively. Over a fifth of the 5,000 people surveyed across the UK, France and Germany also said they view the platform as “the art gallery of the future”. Thomson and First Choice owner TUI says the new format will allow its brands to “innovatively communicate with our audiences in a more inspiring way”.Įarlier this month, a study conducted by Instagram alongside research agency Sparkler showed that compared to four other social networks, respondents found that the photo-sharing platform was “the most inspiring and beautiful social network for brands to share creative campaigns”. The visual emotional appeal of this platform and the inspiring pictorial context lends itself perfectly to showcasing the Ford Vignale brand launch in the UK.” Rachel Moore, media manager for Ford UK, says: “We chose to use Instagram as it’s a purely mobile platform – cementing our focus on behaving as a digital first brand. ![]() Brands on boardįord UK is using the carousel format to “amplify” its partnership with Taste of London this summer and to promote to launch of the Ford Vignale. In March, Instagram said the move was targeted towards fashion, car and food brands, with multiple images allowing them to tell a sequenced story – for example, a food brand can show how multiple ingredients come together to make a meal. ![]() ![]() Its launch also marked the first time Instagram has allowed web searches on its platform. The move appears to be an effort to allow consumers to purchase items that appear in ads directly from the app. The goal is to allow brands “more flexibility” by letting users swipe left on an ad to see additional images or link to a website of the brand’s choice. The tool, which will also launch in Canada, Australia, Germany, France and Brazil, was originally introduced in the US on a “limited basis”. ![]()
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